Master's project at HSE University
Brand Mentions in Russian Lyrics
How often Russian chart songs mention brands, 1991 to 2025. Chart archives from TV, radio and streaming were scraped and matched to lyrics. LLMs found the mentions and merged slang and misspellings into one brand. The dashboard shows trends by year, genre, category and origin, with mentions highlighted in the lyrics.
- Period
- Autumn 2025
- Role
- Sole author: scrapers, LLM pipeline, analysis, dashboard
- Result
- Rap mentions brands in 37.7% of songs, pop in 3.9%. Western luxury brands kept showing up after 2022
- Audience
- Digital Humanities programme, open data under CC BY 4.0
- Stack
- Python, pandas, LLM APIs, Flask, Chart.js
- Data
- 2,967 chart songs with lyrics, TopHit and music sites